October 23, 2023
Brian Eufinger
Meet the expert
Brian is the co-founder of Edison Prep, a company that offers SAT and ACT tutoring, located in the Atlanta, Georgia area but also providing services online in the post-COVID era. Edison Prep has a commendable commitment to assisting students in cutting the cost of college tuition through effective test preparation, which Brian is deeply passionate about. His company’s approach to test prep underlines the value of strategic study over mere hours worked, demonstrated by the example of a father who incentivized his son to improve his test scores in lieu of part-time work, illustrating the high monetary value of each test question when it comes to college scholarships and aid.
Far from focusing solely on the company’s offerings, Brian spends significant time advising parents and students on the proper timing and approach to test preparation. He underscores the importance of maintaining a strong GPA and participating in extracurricular activities, particularly during the early years of high school, rather than premature SAT/ACT prep. He also introduces an analytical perspective on college admissions and merit aid, advocating for students to take mock tests under pseudo test conditions to devise an efficient study plan that prioritizes their stronger test areas. Through Edison Prep, Brian has established numerous resources like free mock tests available on weekends, enabling students to identify their strengths and weaknesses without the pressure of an official exam setting.
